Mobile Phone QR Code Campaign Concept

I designed this image as an example of how a Quick Response (QR) code could be incorporated into a marketing campaign. Marketing materials have to make you look. With QR Code there is no need for long paragraphs of text. You might not need any words at all depending on the images you use. You can put all your copy online as long as it resolves to a mobile friendly page. In this case the image doesn’t really say what you might find by scanning the QR stamp so some text is in order. It could resolve to vcard or a website. Ideally, it will send the user to a gallery rather than resolve as a contact because clients don’t usually hire artists on the strength of a single image. Right now, it sends the user to the home page of this blog.

I chose the image of the Winged Victory of Samothrace (aka Nike) because of its iconic status and availability in the public domain. The missing head provides the place for the QR code stamp. I think it works better than replacing the head on a statue like Michelangelo’s David because we would immediately miss this saint’s familiar determined look. Winged Victory is known for her missing arms and head so there is no conflict.

The glowing disc that I placed behind the QR code serves two purposes. First it provides the required contrasted background for the code. Second, the circle is evocative of a head and the glow, along with the wings, gives the statue an angelic look and feel.

The neon lines are simply there for pizzazz.

The monochromatic colors harmonize the statue and background into one image and provide good contrast while allowing the QR code stamp to dominate. Venus is approximately two-thirds of the image, balancing the stamp asymmetrically.