“Yadda yadda yadda” by Blah Blah

Learning how to quote famous people is about more than grammar. When a writer quotes someone, especially at the head of an article, chapter or larger work, he is not just agreeing with the words of a master but aligning himself with a world view and revealing a portion of his choice of reading, which in turn reveals a degree of the author’s acquired knowledge and discerned wisdom. That is why it is paramount to know something about the person you quote as well as his/her more important works, especially the one quoted.

These days, information comes to us so easily that there is both a growing popularity of material separated from its source and a growing availability of research tools to reconnect it. So there is ample opportunity to look as if you know your stuff even if you are a novice. But readers are savvy and they have no bones about picking a bone with writers especially if readers can maintain their anonymity. Being a writer means putting a name, even if it’s a pseudonym, out there and protecting it from slander and misunderstanding. Misquoting and misusing a quote puts a writer in the awkward position of self defense against those who have nothing to lose. When faced with such moments I surrender my name to the sanctity and sanity of humility.

It is good to quote others and to give credit where credit is due. It is better to admit when wrong and plead mercy than to defend a lost cause and be judged. It is best to do your due diligence up front. You may quote me 😉 .

OROTEK App Guide

The screenshot for this press release was high res for print but the one pictured here is low res for web viewing.

FOR IMMEDIATE RELEASE:
ORO-TEK Launches 2011 Application and Relearn Guide
Westminster, California USA – July 25th 2011 – ORO-TEK launched their free TPMS Application and Relearn Guide.
OROTEK President Russ Fuller reports, “OROTEK’s Application and Relearn Guide is the most comprehensive online application guide in the industry.” The guide returns results for original equipment sensor part numbers as well as OROTEK made sensors for all vehicles that require TPMS, including many 2012 applications.
“We’re seeing some manufacturers dividing their subclasses midyear so we built our Application Guide to deliver the right TPMS sensor and relearn procedure on those models too,” says Fuller.
Any visitor can search for the right sensors for their vehicle and Registered Users can find precise relearn procedures with ease. Registration and use of the guide are both free. OROTEK’s Application and Relearn Guide can be found on their website www.orotekusa.com/AppGuide.aspx .

Contact:
Tim Bartel
marketing@revolutionsupply.com
14382 Hoover St. Suite A16
Westminster, CA 92683
Ph: (647) 200-6505

###

When sending out product releases to various publications it is important to adhere to their guidelines. Since guidelines vary, particularly in the number of words permissible, I am in the habit of stocking several versions for a quick turnaround. Here are examples of copy I wrote for the iORO product for both domestic and import vehicle publications. I also photographed the product and edited the image. This is a low res image for the web.
 

Domestic Focus
iORO 001

iORO 001- 58 words
“Announcing iORO; the first single sensor to cover 70% of ALL VEHICLES not just Ford, Chevy and Chrysler. iORO 001 covers an astounding 70% of the entire vehicle market. This means that you can service most customer TPMS systems with just one sensor. iORO works exactly the same as OE sensors and works with your existing tools. www.orotekusa.com/ioro.htm
Or Call (877) 738-9990

iORO 001 – 74 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES not just Ford, Chevy and Chrysler. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) is all you need to service most customer TPMS systems with just one sensor. With our compliment of ORO-TEK sensors you can cover 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors and they work with your existing tools.
www.orotekusa.com/ioro.htm
Or Call (877) 738-9990

iORO 001- 74 words
“Announcing iORO; the first single sensor to cover 70% of ALL VEHICLES not just Ford, Chevy and Chrysler. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) is all you need to service most customer TPMS systems with just one sensor. With our compliment of ORO-TEK sensors you can cover 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors and they work with your existing tools. www.orotekusa.com/ioro.htm
Or Call (877) 738-9990

iORO 002
iORO 002- 54 words
“Announcing iORO 00; the compliment to the tire industry’s most universal sensor, iORO 001. Our second sensor with Multi Vehicle Protocol (MVP) technology covers most 433 MHz Apps including BMW. Like iORO 001 and all ORO-TEK tpms sensors, iORO 002 works exactly the same as OE sensors and works with your existing tools. www.orotekusa.com/ioro.htm
Or Call (877) 738-9990

Import Focus
iORO 001

iORO 001 – 70 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) makes it possible. ORO-TEK’s complete line covers 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors and they work with your existing tools.
www.orotekusa.com/ioro.htm
Or Call (877) 738-9990

iORO 001 – 55 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more. ORO-TEK’s complete line covers 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors – no special tools required.
www.orotekusa.com/ioro.htm
Or Call (877) 738-9990

iORO 001 – 63 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more (visit our website for a complete list). ORO-TEK’s complete line covers 97% of the TPMS vehicle market. All ORO-TEK sensors work exactly the same as OE sensors – no special tools required. www.orotekusa.com/ioro-001.htm (877) 738-9990 SEMA booth 49076

iORO 001 – 114 words
ORO-TEK announces iORO, the first single sensor to cover 70% of ALL VEHICLES, including most Toyota and other imports such as Lexus, Mitsubishi, Suzuki and more. Our exclusive patent pending Multi Vehicle Protocol technology (MVP) is all you need to service most TPMS systems. With the compliment of our ORO-TEK sensors you can cover 97% of the TPMS on the road today. All ORO-TEK sensors including iORO, work exactly the same as OE sensors – no special tools required.

ORO-TEK offers the industry’s most comprehensive, online Application Guide. Use this tool to identify which sensor fits your customer’s vehicle. Additionally, our website delivers all known re-learn procedures for sensor to ECU pairing. www.orotekusa.com/ioro.htm (877) 738-9990

Free Gas cover art

For this short article I was given the title and a mathmatical formula. From there, I came up with the copy and the the royalty free image. The article is on the Orotek website home page with a link to the dedcated page. I’ve also copied it below.

Free Gas home page OROTEK site

=== begin ===
This is not a contest, so you don’t have to compete with anyone to get a free tank of gas. You don’t have to buy anything from us and there’s no tricks or gimmicks. It’s not even about carpooling, public transportation, biking or walking to work. This is a little known fact that gives you some control of your fuel consumption. In fact, it’s completely up to you to give yourself a free tank of gas.

The little known secret not widely practiced, which gives you control of your fuel consumption is simply keeping your vehicle tires properly inflated. Whenever your vehicle’s tires are underinflated1 by just 3 pounds per square inch it costs you 1% in extra fuel consumption each year. If you use 1 tank of gas per week (20 gallons ) times $3.50 per gallon, that’s $70 per week. Multiply $70 times 52 weeks per year and you get an annual fuel cost of $3500. One percent of $3,500 equals $35. If your tires were underinflated by 6 Psi, you would lose 2% per year, which equates to $70 or one tank of gas. So there you have it, keep your tires properly inflated and save yourself a free tank of gas!

Free Gas dedicated page on OROTEK site

Tire Placard

1. Proper inflation is determined by your vehicle’s tire placard, located inside the driver side door frame (not the wall of the tire as commonly misunderstood). [↩]